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Panasonic Announces Camcorder 32GB P2 Memory Card That Quadruples Capacity (1/10/2007)

Panasonic has announced that its new 32 GB P2 memory card for camcorders will ship prior to Dec. 1, 2007. The 32 GB P2 card release effectively quadruples the capacity of P2 cards within one year and gives camera operators new flexibility by allowing them to shoot and store four times more high quality SD/HD content and reinforces Panasonic's commitment to creating elegant working solutions to complex production problems.

The 32 GB P2 cards are available at a targeted price point of around 1,200 euros.

Globally, the demand for flash memory now outstrips supply, confirming Panasonics strategy of solid state memory being the optimal medium for content data acquisition and movement. However, Panasonic has still secured the high quality flash memory used in the P2 cards at a record low price that it is now passing on to its customers and maintaining the overall downward trend for prices.

P2 is fast becoming the industry leader in broadcast IT-based production. In fact, about 80 percent of the European broadcasters deploying full IT production methods use P2-based products. This is creating a ripple effect among independent producers, encouraging more and more to make the transition to IT workflows that rely on the P2 ÷ whether the production is TV sports and news, or drama and feature film.

Beyond cost-effectiveness, advantages of the P2 include ease-of-use, mobility, and reliability. Through the assistance of Metadata, IT-based production enables immediate content review, logging, and editing that save time and enhance efficiency.

The 32 GB P2 card is compatible now with Panasonic AG-HVX200 and AG-HPX500 P2 HD camcorders purchased after April 30, 2007. The new card is also compatible now with Panasonic HPX2100 that has been upgraded following the 16 GB card release. Free upgrades for other P2HD and SD P2 products will be available in November 2007.

www.panasonic-broadcast.com

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