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Avid unveils the Integrated Media Enterprise; empowers customers to adapt in a ‘Content Anywhere’ world (25/3/2010)
New open framework addresses the most significant transition facing media production business models since broadcast television displaced radio
Avid® (NASDAQ: AVID) today unveiled the Avid Integrated Media Enterprise – an open framework for businesses to address the rapid changes in the media industry. Avid’s newly-expanded Interplay® product family, introduced today, is the foundation of the new framework. The Integrated Media Enterprise framework is built around three fundamental components:
* An open media catalogue – leveraging Avid’s recent acquisition of Blue Order enables customers to maximise the value of their assets.
“By building an integrated media enterprise, Avid is empowering organisations to dramatically improve business processes, increase revenues and be more competitive,” said Mika Lavonen, head of programming operations at Finnish broadcaster YLE.
Central to the Integrated Media Enterprise framework is a flexible and open Service Oriented Architecture, based on web services. This enables multiple vendors to integrate applications through standard interfaces, providing the flexibility and agility that customers need to respond to changing business requirements. The result of these integrations is the delivery of a broad range of rich media applications – including content creation, rights management, archiving, facility-wide collaboration and distribution – that maximise efficiency and productivity and allow business owners in today’s ‘content anywhere’ world to respond to new opportunities with a high level of agility and minimal risk.
Navigating the path forward: The Avid Integrated Media Enterprise Framework To help customers navigate this environment of radical industry change, the Avid Integrated Media Enterprise framework will support a new content creation, management and distribution ecosystem with the following:
* An Open Media Catalogue – provides organisations with greater visibility into their media assets and enables users to rapidly find, repurpose and monetise material through a central repository of asset metadata and rich information on the relationship between assets.
“When we talk to customers in the business of media production, we hear three consistent requests – the need to be agile in responding to new opportunities, the ability to get a clearer picture of how to monetise their assets and the necessity to promote deeper collaboration across every aspect of their business,” said Kirk Arnold, executive vice president and COO for Avid. “Whether it’s a broadcaster looking to get visibility into rights and asset history to quickly assemble a news piece; a post facility looking to create a way for a client, a producer, and talent to collaborate on a project across various locations; or an educational institution looking to provide a consistent curriculum to 1000 students with minimal technical and administrative overhead, the Avid Integrated Media Enterprise framework allows them to begin navigating these challenges with greater ease.”
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