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Marquis Launches Shrink-Wrapped Products for Avid and Final Cut Pro Archive and Interchange (11/5/2010)
Media Highway Technology Supports Additional File Formats
Marquis Broadcast, developer of media integration software and specialist in content workflows, launched two new point products for edit sequence archive and interchange at NAB 2010. The new products, Parking and Bridging, have been designed to bring simple yet powerful improvements to the utilization of costly Avid and Final Cut Pro edit clients and storage.
Also at NAB 2010, Marquis' Media Highway Technology included support for additional video codecs and file formats, enabling easier integration between a wider range of third party broadcasting and digital post applications.
Parking provides improved edit storage utilization
Parking, the first of Marquis' new products being launched at NAB 2010, improves cost efficiencies for broadcast production workflows by freeing up valuable edit storage and allowing users to more easily manage both work in progress as well as finished programs. It leverages the work the editor has already performed while providing the flexibility for re-editing in the future. Parking allows editors to easily archive and retrieve entire edit sequences. Using a 'one click' step, users can move edit sequences, including all edit decisions and subclips in the timeline from Avid or Final Cut Pro dedicated edit storage to generic low-cost storage. The entirety of each selected clip in the sequence can be transferred and converted for archive. Long-term archives can then be migrated to removable tape media, for example, for insurance purposes or for long-term library storage.
The value of Parking is that it is an easy-to-implement solution to an otherwise complex problem. Many media operations spend months negotiating the media asset management possibilities only to find that in the end, the expense outweighs the advantages. The task of constantly having to re-ingest content due to lack of dedicated edit storage capacity can be reduced by 90% when using Parking. Editors simply repurpose or resume an edit by retrieving the 'parked' edit sequence from near-line or off-line storage. Parking keeps essence and edit decisions together so that the edit can be resumed at any time in the future. There is no need to re-ingest and conform media whether it is days, weeks or months after the initial edit has finished. This level of flexibility allows scheduling to be changed as required to make best use of available resources - both in terms of systems and people.
Another longer-term advantage is Parking's use of an open MXF OP1A format wrapped in a TAR file, which enables parked files to be transferred easily between storage locations or read by a range of applications.
"Editors are frequently faced with difficulties arising from file format anomalies when they need to repurpose or complete archived content that has been previously prepared using different versioned editing applications," said Granby Patrick, Partner Director Technology, Marquis Broadcast. "Parking overcomes this problem by enabling the edit to be resumed using earlier or later versions of the editing software. In this way, the repurposing of content is a much more straightforward task."
Bridging enables Avid and Final Cut Pro to work together
Bridging will also be launched by Marquis at NAB 2010. Increasingly, Apple Final Cut Pro is being used in the field or by non-craft editors as a rough cut or shot selection tool while craft editing continues to be performed on Avid editors. Bridging enables efficient use of these mixed Apple Final Cut Pro and Avid edit environments by providing a simple method for Apple Final Cut Pro and Avid editors to exchange timelines (known as sequences in Avid) between systems. Editors are able to exchange timelines in the background between editing systems in an easy drag and drop operation. Bridging moves the required media and edit decisions from one system to the other so that the edit can be continued once the media arrives at its new destination.
"Bridging provides an efficient route to streamline the movement of media between different editing systems without incurring tedious problems due to file format incompatibilities," continued Patrick.
Bridging also gives operations more freedom when organising projects and allocating resources by providing further opportunity for improved collaboration when a mixture of editing systems is in use. Different best of breed editing systems can be easily integrated into a single cohesive and efficient workflow to better accommodate different stages of the production.
Media Highway Technology - additional formats supported
At the show, Marquis extended the range of video codecs and file formats supported by its Media Highway Technology. Media Highway is the underlying technology on which all Marquis products, including Medway, the company's flagship media transfer and format conversion software, are built. It provides video file format rewrapping, video codec transcoding, audio channel routing and metadata interchange between media production, MAM and distribution systems.
New codec and format support will be available for AVC Intra, XDCam50 HD and XDCam35 HD. Marquis will also be demonstrating its Media Highway Technology with support for 24 frames per second frame rate and 1080p HD material. Finally, uncompressed HD will also be supported for the Apple Final Cut Pro edit platform.
Parking and Bridging are available in the US from Q2 2010 from Marquis and its US network of business partners. Marquis is actively seeking new resellers for both products. Parking and Bridging are also available outside the US through Marquis' global network of partners.
Availability of new video codecs and file formats for Media Highway Technology
For existing Medway customers, support for new video codecs and file formats are available from April 2010 from Marquis and its partners.
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