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Marquis Demonstrates 'Bridging' for Easy Avid and Final Cut Pro Media Interchange (7/9/2010)
New Avid to Apple Interchange Product Improves Collaboration in Mixed Editing Workflows
Marquis Broadcast, specialist in content workflows and media integration software, will be demonstrating Bridging, a new shrink-wrapped product designed to bring simple, yet powerful improvements to the utilisation of Avid and Final Cut Pro edit workflows, at IBC 2010 (stand 2.A58).
Bridging facilitates efficient use of mixed Apple Final Cut Pro and Avid edit environments by providing a simple method for Apple Final Cut Pro and Avid editors to exchange timelines (known as sequences in Avid) between systems. Editors are able to exchange timelines in the background between editing systems in an easy drag and drop operation. Bridging moves the required media and edit decisions from one system to the other so that the edit can be continued once the media arrives at its new destination.
"Bridging is the result of our ongoing commitment to product development as we continue to produce solutions that improve the efficiency and productivity of digital post-production and broadcast workflows," said Granby Patrick, Partner Director, Technology, Marquis Broadcast. "Increasingly, Apple Final Cut Pro is being used in the field or by non-craft editors as a rough cut or shot selection tool while craft editing continues to be performed on Avid editors. Bridging streamlines the movement of media between these different editing systems without incurring tedious problems due to file format incompatibilities."
Bridging also gives facility managers more freedom when organising projects and allocating resources by providing further opportunity for improved collaboration when a mixture of editing systems is in use. Different best of breed editing systems can be easily integrated into a single cohesive and efficient workflow to better accommodate different stages of the production.
Bridging will also be featured at IBC 2010 on the Isilon stand (7.H10).
Bridging is available immediately from Marquis and its worldwide network of business partners.
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